My cousin who is an IT expert installed a symbol barcode scanner in a new boutique that had a soft launch last weekend. It has all the latest in fashion but on a discounted price. Women, both young and old, in our area flocked to the boutique when it opened on Saturday before lunch. I think half of the inventory on display that day was sold!

I believe aside from the popularity factor, the owner being a well-known fixture in the neighborhood, the quality of the clothes being sold and the good price are what the customers came in for.